Multipliers’ trainings follow the script laid out in the Trainers’ guide. The attendees are introduced to the key messages of the campaign; the economic, social and environ mental impacts of food waste; SDGs and EU’s Circular economy package; as well as to Sincerely, Food’s Global Learning approach. The role of consumers/households is discussed and consumer tips shared. The activity also includes team work and multiplier tips on how to raise awareness about the global impacts of food waste. Participants of the trainings may include teachers, members of CSOs working in the areas of consumer rights, development cooperation issues and environmental protection, as well as active members of parish communities, housing associations etc. Also, volunteers may be trained as multipliers. Volunteers-turned-multipliers might become an indispensable part of the campaign’s presence as an infotainment spot at mass events.